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Table of Content

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Introduction

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Hello, I'm Pattadon and this is my portfolio project as a data analyst that I will demonstrate my ability to prepare, extract, and analyze insights from complex data using SQL to work with large datasets, and create visualizations using Power BI that I will create data model and explain data insights. For this project, I will be analyzing the "Car Sales Report" dataset, which contains car sales data from the automotive industry in the United States during the years 2022-2023.

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About the dataset

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The dataset consists of the historical of car sales information, with a total of 23,906 records and 16 columns. We can evaluate over trends and regional variations in car sales to assess manufacturer performance, model preferences, and demographic insights. We can also forecast and predict future automotive industry trends for the dataset.

This β€œCar Sales” dataset has 16 columns. Here is an overview of the columns included:

Column Name Description
Car_id A unique identifier for each car sold.
Date The date of the sale.
Customer Name The name of the customer.
Gender The gender of the customer. (e.g., male, female).
Annual Income The annual income of the customer in US dollars.
Dealer_Name The name of the car dealership.
Company The car manufacturer or brand.
Model The specific model of the car.
Engine Type of engine (e.g., Double Overhead Camshaft, Overhead Camshaft).
Transmission Type of transmission (e.g., Auto, Manual).
Color The color of the car.
Price ($) The price of the car in dollars.
Dealer_No A unique identifier for the dealership.
Body Style The body style of the car (e.g., SUV, Hatchback, Passenger).
Phone The customer's phone number.
Dealer_Region The geographical region of the dealership.

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Ask the questions

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  1. What are the sales trends for cars in 2022 and 2023?
  2. What are the trends in the popularity of engine types, body styles, colors, and transmissions in the market over the past year?
  3. For each brand (company), what are the total sales, which models sold well, which dealers closed sales effectively for that brand, and what are the preferences in terms of engine types, transmissions, body styles, and colors for the brand?